Project Interview Title

1 - Project Title: BIG DATA: Opportunities and Challenges for Storytelling.

2 - Starting Question: What is the role of Big Data in the Design of Storytelling Strategies?

3 - General Objectives:

• General Objective: Understand the role of Big Data in the design of storytelling strategies.

4 - Specific Objectives

• Understand the relationship between narrative and data;

• Understand how data collected by analytical tools support the construction of narratives for brands;

• Understand how data can be transformed into content that adds value to brands;

• Investigate how marketing professionals, in creating storytelling campaigns, work with information from Big Data, that is, what content they extract from the reading and analysis of data.