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Q3 - What kind of data do you look for in preparing a creative process within the construction of a narrative?
Q3 - What kind of data do you look for in preparing a creative process within the construction of a narrative?
Answer to the question:
Answer to the question:
For the development of the creative process of a data narrative in Big Data, we do not look for types of data, but rather for “insights” or discoveries about the data.
For the development of the creative process of a data narrative in Big Data, we do not look for types of data, but rather for “insights” or discoveries about the data.
1 - Insights in Big Data
1 - Insights in Big Data
But what is an insight in Big Data?
But what is an insight in Big Data?
An insight is an idea, a discovery, something you didn't imagine existed and suddenly appears in a clear way, drawing attention.
An insight is an idea, a discovery, something you didn't imagine existed and suddenly appears in a clear way, drawing attention.
Insights from the data lead to the solution of real problems, facilitating answers to the initial questions and opening new horizons for business activities.
Insights from the data lead to the solution of real problems, facilitating answers to the initial questions and opening new horizons for business activities.
Answers generated by insights about data allow the creation of value for the company and lead to the creation of new products known as “data products” or products derived from data.
Answers generated by insights about data allow the creation of value for the company and lead to the creation of new products known as “data products” or products derived from data.
Companies that generate products from data are called “data-driven” and the best known have become the largest in the world, such as Google, Amazon, Tesla, Facebook, among others.
Companies that generate products from data are called “data-driven” and the best known have become the largest in the world, such as Google, Amazon, Tesla, Facebook, among others.
The intelligence of these companies lies in developing the market by efficiently using data generated by the business itself and external data from the Internet.
The intelligence of these companies lies in developing the market by efficiently using data generated by the business itself and external data from the Internet.
Thus, the main value generated by Big Data for companies is in developing new insights about data to generate new businesses or improve existing ones.
Thus, the main value generated by Big Data for companies is in developing new insights about data to generate new businesses or improve existing ones.
The creative process within data storytelling should be developed from these insights, these discoveries about data.
The creative process within data storytelling should be developed from these insights, these discoveries about data.
2 - Narratives built from insights
2 - Narratives built from insights
Big Data is a new technology and few companies have managed to quantify the value obtained from data analysis to generate positive insights for decision-making.
Big Data is a new technology and few companies have managed to quantify the value obtained from data analysis to generate positive insights for decision-making.
Many collect data about customers, products, and competitors, but end up not conducting in-depth data analysis to design competitive strategies.
Many collect data about customers, products, and competitors, but end up not conducting in-depth data analysis to design competitive strategies.
They do not know how to ask questions about data and are not yet prepared to generate value from them.
They do not know how to ask questions about data and are not yet prepared to generate value from them.
Here comes the creative process of Marketing to build narratives from these insights about the data to improve the business.
Here comes the creative process of Marketing to build narratives from these insights about the data to improve the business.
Data narratives should convince customers by improving sales, projecting the brand, and increasing the company's market share.
Data narratives should convince customers by improving sales, projecting the brand, and increasing the company's market share.
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