Interview Guide

I - Protocol Aspects:

• Institutional presentation

• Presentation of the study object

• Request permission to record the interview

II - Questions:

Q1 - Tell me a little about your professional background and how did your interest in this fascinating area of Big Data arise?

Q2 - What is the role of Big Data in the conception of creative storytelling strategies?

Q3 - What kind of data do you look for in preparing a creative process within the construction of a narrative?

Q4 - When we talk about data analysis, do you consider it important to have specific professionals for these tasks in a team?

Q5 - When analyzing large volumes of data, what does this task imply in terms of technological support and, consequently, in terms of costs?

Q6 - How do you see Storytelling in the context of Marketing?

Q7 - What is necessary for a data-driven story to be able to generate engagement with the audience?

Q8 - What are the main elements of good data-based storytelling?

Q9 - What are the main suggestions for developing Data Storytelling?

Q10 - What are, in your opinion, the opportunities and challenges that Big Data brings to Storytelling?